If you are using popup ads to get popup traffic for your
online business then you also need to determine the payment module that suits
your requirement. If you want to get bulk traffic and need a budget payment
option then you can choose cost per view popup traffic model. Under this you
need to pay to the advertiser or network every time he advertises your website.
Popup ads are a part of indirect marketing where the advertisers
promote their website through another website. You need to pay a fixed amount to
the advertiser for promoting your website and sending his traffic to it. The
payment model you choose varies. The cost per view model is when you pay to
publisher for displaying your popup ad. The people who visit the other site
might click on the ad which promotes your website. Even if they don’t click on
the ad, it is noticed by them and informs them of your website. The publisher
is willing to send its own traffic to your website and therefore you need to
pay him for this. It is a cost effective means for promoting your online
business and is very successful. This is why many websites dedicate a part of
their ad revenue to this segment.