Popup traffic
refers to the number of visitors who visit your ad through popup ads. Every
websites thrives upon visitors and needs them at the site to bring in more
sales. Your visitors are the people who can make the website popular and may
buy the product and services. This is why the websites use promotional
campaigns and popup ads for advertising their website and to bring in more
people at it. When you use popup ads and get visitors through it then they are
called popup traffic.
Popup ads are
display ads and come under indirect marketing. As per this traffic source, you
design a popup ad for your website and then place it on another website. When
people visit the other site, the ad opens in a new window which appears over
the window they are working on. It catches the visitor’s attention and he may
click on the ad link which takes him to your advertised site. This is how the
advertisers draw traffic from other website and promote their own site. The
popup ads have a good click through rate and are successful in bringing good
traffic at your site. Buying contextual popup ads can be more effective as it
brings targeted traffic at your site.