What is popup traffic?

Popup traffic refers to the number of visitors who visit your ad through popup ads. Every websites thrives upon visitors and needs them at the site to bring in more sales. Your visitors are the people who can make the website popular and may buy the product and services. This is why the websites use promotional campaigns and popup ads for advertising their website and to bring in more people at it. When you use popup ads and get visitors through it then they are called popup traffic.


Popup ads are display ads and come under indirect marketing. As per this traffic source, you design a popup ad for your website and then place it on another website. When people visit the other site, the ad opens in a new window which appears over the window they are working on. It catches the visitor’s attention and he may click on the ad link which takes him to your advertised site. This is how the advertisers draw traffic from other website and promote their own site. The popup ads have a good click through rate and are successful in bringing good traffic at your site. Buying contextual popup ads can be more effective as it brings targeted traffic at your site.