Banner
ads are perhaps one of the most widely used display ad which helps the
advertisers to get more traffic and enables the publisher to get more return on
investments. The IAB has laid down standard guidelines so that the advertisers
and publishers may follow it and then design the banner ads following those guid*elines.
Following the guidelines can help the ad designers and media company to design
the ad better. It provides a framework so that they can design the ad page more
efficiently.
The
guidelines can help the ad designers to create the banner ads without
confusion. The standard ad units help the publishers also to get the right size
ads for their website. It makes the designing work simple and easy and they can
choose the ad that can fit their webpage design. The IAB banner ad units define
the size, file weight and the animation length also so that the advertisers may
adhere to it and design the ad accordingly. These guidelines are designed for
the interactive ads and have a good click through rate. When you follow the
guideline and design your ads according to it then it helps in promoting the
website better and you are able to identify the publishers easily.