Popup ads have been around in online marketing since some
time now. Many people are not sure if the ads are as effective as it used to
be. But if you get hold of the statistical data then you would see that the
popup ads continue to be popular with the advertiser and is still very
effective in bringing good traffic at your website. The reason behind their effectiveness is that
these ads demand attention and are noticed by the target consumers easily. The
popup ads are display ads which are noticed by people easily. When you use them
for promoting your website then it gives you the ease to play around with the
content and use colors and graphics to make it more attractive. Some of the
advertisers use videos and make it interactive also which appeals to the target
consumers. When they visit a publisher’s website then the ad window pops open
over the publisher’s site and demand attention. People notice it and if it is
attractive enough then they may visit your ad through it. If you want your
popunder ads to be effective and have a good success rate then you can buy
targeted popup ads which turn out to be more cost effective.
